2013 SHOW REPORT
Hosted by China Flower Association and organized by Intex Shanghai, the 15th Hortiflorexpo IPM Shanghai, the largest official trade show in Chinese horticulture, floriculture and garden field was successfully held from Apr. 17-20, 2013 in Shanghai World Expo Exhibition and Convention Center.
To enhance Hortiflorexpo’s world reputation, after years of continuous efforts, Hortiflorexpo started to cooperate with IPM, a world famous plant exhibition in 2012 and changed its name from “Hortiflorexpo China” into “Hortiflorexpo IPM Shanghai” (when it is in Beijing, its name will be “Hortiflorexpo IPM Beijing”) and moved to the newly built Shanghai World Expo Exhibition and Convention Center. We believe through our joint efforts and with the world class venue facilities, Hortiflorexpo will attract more exhibitors and visitors from home and abroad and serve the floricultural, horticultural and garden industry better.
As this year’s show management, Intex Shanghai was responsible for all the services of this event including show planning, marketing, sales, fringe programs and on site operations, etc.
1. Bigger than 2011 Edition in Shanghai with More Foreign Exhibitors
Through years’ of hard working, “Hortiflorexpo” has become the renowned Brand Show in this industry. It has become the first choice and the only destination for many big and famous companies to exhibit or to visit every year. When this edition kicked off its sales onsite the Beijing show in April, 2012, over 90% booths were sold out then. Apart from booths reserved for foreign pavilions, almost all the booths had been sold out.
The total area of the 15th Hortiflorexpo IPM Shanghai reached 18000sqm. 436 well-known companies from 25 countries and regions such as Holland, Germany, France, Belgium, Denmark, USA, Ecuador, Sweden, Italy, Israel, Japan, UK, Korea, Malaysia, India, Indonesia, Thailand, Poland, Australia, Norway, Saudi Arabia, Singapore, Hong Kong SAR, Taiwan Province and Chinese Mainland exhibited and among which 119 were foreign companies. Pavilions from Holland, Germany, France and Taiwan also participated.
There were 23 Holland companies exhibited in the 15th Hortiflorexpo IPM Shanghai. Though venue space of The 15th Hortiflorexpo IPM Shanghai has increased a lot compared with 2011, however, the 17000sqm with void structure and less columns still could not cater for the need of more exhibitors. Due to limited space, quite a few Holland companies had to move out of Holland pavilion and some of them even had to share a booth with other companies. Here we would like specially thank for the kind cooperation and support of Dalsem, a very famous global greenhouse company.
After we join hands with IPM, the world biggest plant exhibition, Messe Essen, the organizer of IPM has brought us a German Pavilion of 16 German companies as well as an international pavilion made of 12 flower and horticultural companies coming from different parts of the world including Step Systems specialized in soil, water, climate measurement technology, Giorgio Tesi, one of the biggest ornamental plant nurseries in Europe, Terracult a famous peat moss substrates manufacturer, Jungpflanzen Gruenewald, a professional breeder, producer and wholesaler of seedlings, bedding plants and balcony plants, EMAK, a world renouned garden machinery manufacturer, etc.
French pavilion gave prominence to flower industry in Loire to present Ernest Turc Productions’ bulb, Pepinieres Coulie’s Greenhouse technology, Florenctaise’s substrates, Sapho’s small trees and shrubs, Pepinieres’s hedgeplant. French pavilion’s booth was superbly designed. However the only defect was they did not bring any samples. However, the whole pavilion has specially made a brochure with a hope to have more cooperation with Chinese counterparts.
Geographically speaking, as far as Chinese Mainland is concerned, exhibitors were from most provinces and regions across the country. Apart from East China, 38% domestic exhibitors were from Southern, Northern, South West, North East, North West and Middle part of China.
Having a wide span of exhibits, The 15th Hortiflorexpo IPM Shanghai attracted many leading companies in Chinese horticultural, floricultural and garden field with wide range of exhibits shown as in the following chart,
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